November 16, 2006
Using Cell Phones to Promote Customer Loyalty (E-Commerce Times)
Camera Phone Fanatic wrote this mid-morning:
Integrated marketing communications is warming to the mobile phone, leveraging the tool that has become a natural, if high-tech, appendage to most consumers. Companies like Mobile Lime, Cellfire and NeoMedia Mobile deliver contests, coupons and points-based rewards programs through mobile phones for brand clients.
Filed under: Camera Phone News